About BelleToni

Formation

The BelleToni Association for Child Passenger Safety was formed in April 2007, nearly one year after the accident which needlessly claimed Isabelle Broadhead's young life.

Belle's parents - Danielle and Noel - were determined to make something positive from their daughter's death, so they set about contacting experts, politicians and the media in an attempt to give the issue of child passenger safety the attention it deserves.

They were joined by Leanne Perry, whose daughter Toni also died in a car accident where all other occupants walked away.

Our Mission

To reduce the number of Australian children injured or killed in traffic accidents by actively promoting child passenger safety, using clear and accurate information.

We're in contact with researchers and experts from around Australia to ensure we have the right information. There's a critical mismatch between the findings from clinical research and the available information, advice and laws.

BelleToni strongly supports the improvement of Australian Road Rules and Standards, but our role is to educate - not agitate. So we'll work with government organisations to achieve our mission.